I don't believe NIL will ever be taken away. The NCAA has tried to moderate it but they have been overruled by courts every time.
The NCAA’s Name, Image, and Likeness (NIL) policy emerged from a mix of legal battles and shifting tides in college sports. It started with Ed O’Bannon’s 2009 lawsuit against the NCAA over his likeness being used in a video game without pay. The 2014 O’Bannon v. NCAA ruling chipped away at the NCAA’s amateurism rules, opening the door to limited benefits and sparking debate. Then, in 2019, California’s Fair Pay to Play Act—signed on September 30—allowed athletes to profit from endorsements starting in 2023. Other states followed, forcing the NCAA to adapt. On October 29, 2019, the NCAA voted to modernize its rules, but it wasn’t until the Supreme Court’s June 21, 2021, NCAA v. Alston decision—paired with looming state laws—that the NCAA acted fast, adopting an interim NIL policy on June 30, effective July 1, 2021.
That policy suspended old bylaws, letting athletes earn from endorsements, autographs, and social media deals, guided by state laws or school rules. The first big deal came instantly—Hercy Miller signed a $2 million contract with Web Apps America on July 1, 2021—followed by stars like the Cavinder twins with Boost Mobile. By mid-2022, donor-backed collectives were fueling NIL, blurring lines between endorsements and recruiting. The NCAA’s tried to rein it in, like with May 2022 guidance on boosters, but as of April 10, 2025, NIL’s a multi-billion-dollar force reshaping college sports, born from a push for fairness that the NCAA couldn’t outrun. ( Taken from Grok AI)