The CW will probably be the equivalent to what CBS sports which is about 3-4 games per week. They would have to expand some, but they have already been doing 2-3 games a week between the PAC and the ACC and the PAC games have performed better. I would imagine if they are going to be a primary partner with the PAC, they would get preference and potentially stop playing the leftover ACC games.
The other games will go to the ESPN and Fox I would imagine. Probably the marquee games played late on the west coast.
The rest will be on the PAC 12 network or some sort of streaming platform, they probably utilize the MW model where the school basically produces those games themselves under the conference network banner.
So
@RebelinWA, did you expect 431k average for the CW? So you are saying that CBS sportsnetwork (not counting any game that gets on CBS proper) is somewhere between 50-100k views and 400-700K? That is a pretty big range.
I know you can't disclose things, but I have a hard time believing that the average MW on CBS sports network is anything over 150K, and I think that is being very generous
There are any factors that contribute to ratings. A big part is the teams that are on it, but the channel also plays a huge role, accessibility is huge. The CW had a very promising start, with the PAC teams outperforming their other offerings on average.
I have no doubt that many MW teams have similar numbers, because the MW is on CBS sports Network, which just isn't going to pull in big ratings due to availability.
There is a reason that CBS doesn't put any of March Madness on CBS Sports network. Their college sports specific network, it is because it has a poor subscriber base. They would rather put it on TruTV of all channels.
I think the CW has a better reach than CBS sports network, as it is often bundled with an extra "sports Pack" with TV providers, while the CW is a standard channel for most providers.
So I think that the same school will generate more views on the CW than CBS sports network. More views equals higher media deals.
I think there is a big reason why the PAC didn't want to merge with the MW, because they knew they could make more without the merger. So much more that poaching from the MW with all the fees could be worth it in the long run.