That was a few years ago, and inflation/media value has balooned significantly. The PAC was getting about 20 mil per year, and ESPN offered 30 mil AFTER the Cali schools left, the most valuable market in the conference.
The MW is hopefully expected to make the same after losing our best markets and adding lesser markets that likely drop the mean value for the conference as a hole.
You cannot seriously be suggesting USU is as valuable to a media partner as Houston. Or that Fresno is as valuable as SMU was at that time. Or SDSU who has pretty poor market penetration is any more valuable than Cincy.
The PAC s top three brands are smaller markets.
Wolken in his article said media insiders did not value Memphis highly and valued WSU/OSU only slightly more. There's a reason that OSU/WSU were left behind. Same reason UNLV UNM RENO did, we didn't meet the metrics.
Could the PAC get to 12 -14 million per? Sure but not through linear. The idea they would take up the 'late times slots' is kinda funny. If those time slots are valuable, the BIG 10 just plops USC, Oregon, Washington and UCLA.
They likely are on the CW or Turner networks with a streaming option that all their fans will bitch and complain about. I would not be shocked if they have to play Tuesday night games. Not ideal for fan experience. Actually pretty awful potentially for attendance especially OSU/WSU who a lot of their fans have to travel 45 minutes or more to attend games.
They'll get more than MWC. How much more id the question. It's definitely not the 18 million they were touting early in.
Better way to do this. Apple TV offered old PAC 18 or 20 million.
Oregon v Oregon State
Washington vs WSU
UTAH Vs USU
CU Vs CSU
ASU vs SDSU
CAL vs FRESNO
UofA vs Gonzaga
Stanford vs Boise
And before you make the argument that we can't use OSU/WSU since they were in both I'll point out both the BIG AND BIG12 passed on them so their value cannot be all that high. If it was, they would have been invited.
I did in state as much as possible because we are talking market penetration.
Tell me one time the new PAC school offers more value than old PAC school to a media partner.
Boise and Stanford probably. Because if you say OSU/WSU/CSU/USU I will question your sanity or current alcohol consumption.
If PAC deal was 12-14 I think the deal is done and they have their 8th already.
I think they may hit 10.