Unlike Liberty, we have needed the "better" teams (normally it's higher up the chart than Houston or Kansas; see home and homes with UCLA) in home and homes for attendance, or buy games (see everyone else... Michigan, Ohio State, Notre Dame, Tennessee in years past) to keep out of the red financially.
Liberty benefits from being good for the level they were at in FCS (8 conference titles in Big South from 2007-2016 and a playoff appearance, then being "good" leading into an undefeated season in 2023). They are also in Lynchburg, VA.... that's football country as far as I'm concerned.
Liberty's boosters and fans have bought in, they have all kinds of money around that program, they can afford to play bad teams, knowing the support will be there. It would be majorly detrimental for that program to be in a better conference, given that CUSA is a bad conference just masquerading as having the best team in G5.
Also - I wonder how long they can hold Chadwell. Reportedly signed for $4 million/year... so money won't be the issue. To Liberty's benefit (like it was for Coastal before Chadwell left), Chadwell's alma mater is something called East Tennessee State. He ain't going back there. If his alma mater was Florida or something, he'd be there now.
Anyway. UNLV this or last year would be Liberty this or last year. Mark it