PAC HIRES OCTAGON

[RebelinWA]

I think people are overvaluing the “media value” of individual teams using traditional metrics. Are the brands of the teams in the new PAC better than the MW? Absolutely. But outside of the markets where those schools sit and any alumni based outside those markets, that’s kind of it.

That footprint itself has value, but are you really giving a shit about Boise vs StDSU at 10:00 pm on a Saturday night if you’re on the east coast?

Not unless you’re betting on it.

Team names matter less than they used to with the ability to bet on sports, and this has a huge impact on “value”.

Brands help from a marketing standpoint, but it’s definitely not the be all end all that it used to be. I’d argue that in a vacuum, UNLV vs Hawaii has as much value as Boise vs Utah State to a huge portion of the country… especially in September and October when there is less on the line.

The numbers get funky once you decide on a platform. Linear vs streaming. Linear is king, but its dying. Unless you have a strong brand following, you’re going to get garbage numbers from streaming platforms like trutv, or vero. Mediocre numbers = garbage media deal.

 

[Bullmastiff 1]

I think people are overvaluing the “media value” of individual teams using traditional metrics. Are the brands of the teams in the new PAC better than the MW? Absolutely. But outside of the markets where those schools sit and any alumni based outside those markets, that’s kind of it.

That footprint itself has value, but are you really giving a shit about Boise vs StDSU at 10:00 pm on a Saturday night if you’re on the east coast?

Not unless you’re betting on it.

Team names matter less than they used to with the ability to bet on sports, and this has a huge impact on “value”.

Brands help from a marketing standpoint, but it’s definitely not the be all end all that it used to be. I’d argue that in a vacuum, UNLV vs Hawaii has as much value as Boise vs Utah State to a huge portion of the country… especially in September and October when there is less on the line.

Bingo!

I read somewhere adding Hawaii as full member and getting them off that Spectrum deal they had would likely help keep the MWC media deal around the current 5 million. (Which considering what MWC lost if the media deal stays relatively the same that's a win for MWC). Hawaii plays a lot of late games, often the last game of the night. Never underestimate the power of the degenerate gambler demographic chasing their losses by betting the Hawaii games and tuning in.

Plus Hawaii itself is a sizeable market.

Say it again. PAC will get their 8. They'll likely get a better deal than the MWC but it won't be 12 million per with that lineup. I don't think Memphis alone gets them to much more than 8 -9 million which wouldn't be enough to lure Memphis to begin with.

I thought PAC circling back to UNLV had a .0001% chance of happening. Not sure it's going to happen but it wouldn't shock me if it did now.

 

[billd99s]

Talking about Media deals.

Does anyone know what the MW deal will look like 2 years from now? Hopefully we can at least triple our current one.

The MWC offer will be like the Colonial League. We have the weakest teams in the nation in football except for UNLV. Basketball makes sense in the Pac and why haven't the athletic director and president been fired yet. There is no chance the balloon of a tv revenue equal to now is ridiculous. BSU,SDSU, CSU, FSU, Gonzaga and the other schools make a mockery of the so called power conference of UNLV, NM, UTEP, Wyoming, Nevada, Air Farce. People will not tune in to watch the MWC and everyone knows it except the brain trust at UNLV and some members of the media.

 

[ckfitz]

Bingo!

I read somewhere adding Hawaii as full member and getting them off that Spectrum deal they had would likely help keep the MWC media deal around the current 5 million. (Which considering what MWC lost if the media deal stays relatively the same that's a win for MWC). Hawaii plays a lot of late games, often the last game of the night. Never underestimate the power of the degenerate gambler demographic chasing their losses by betting the Hawaii games and tuning in.

Plus Hawaii itself is a sizeable market.

Say it again. PAC will get their 8. They'll likely get a better deal than the MWC but it won't be 12 million per with that lineup. I don't think Memphis alone gets them to much more than 8 -9 million which wouldn't be enough to lure Memphis to begin with.

I thought PAC circling back to UNLV had a .0001% chance of happening. Not sure it's going to happen but it wouldn't shock me if it did now.

The Hawaiian market is important to Las Vegas. Great turnout at games and they love Las Vegas casinos.

 

[RebelinWA]

The MWC offer will be like the Colonial League. We have the weakest teams in the nation in football except for UNLV. Basketball makes sense in the Pac and why haven't the athletic director and president been fired yet. There is no chance the balloon of a tv revenue equal to now is ridiculous. BSU,SDSU, CSU, FSU, Gonzaga and the other schools make a mockery of the so called power conference of UNLV, NM, UTEP, Wyoming, Nevada, Air Farce. People will not tune in to watch the MWC and everyone knows it except the brain trust at UNLV and some members of the media.

I don’t think people realize how close our schools are in media market value. Yes, most of the schools that left are in the top half. But its not as far as a gap of lets say Oregon state and Oregon.

Congratulations, Sdsu and Boise might make a more media views than UNLV on a specific week. But its a factor of thousands to tens of thousands.

Oregon State-Cal put up 183k on ESPN
UTEP-CSU put up 56k on trutv
UNLV- Oregon State put up 507k on CW
UNLV-Syracuse had 698k on FS1
Hawaii-Washington State did 258k on CW
Boise- Utah state did 239k on FS1
Fresno State- UNLV did 174k on FS1

We are fighting over small increments of viewership. NONE of the schools in the MW or Pac are the hotness of media.

Meanwhile,
Oregon-Illinois put up 2.7m on CBS
Nebraska-Ohio state put up 5.96m on Fox
Georgia- Texas put up 13.19m on ABC

If I am a media director, with a limited budget, limited resources, and only incremental time slots, where am I putting my focus, time, energy, and dollars? Its not to the MW or Pac.

 

[Bullmastiff 1]

The Hawaiian market is important to Las Vegas. Great turnout at games and they love Las Vegas casinos.

Yep.

They were a smart add as full member. I admit I was wrong about the importance of Hawaii in the past. Never thought much of them in terms of potential impact on media deals.

 

[Bullmastiff 1]

The MWC offer will be like the Colonial League. We have the weakest teams in the nation in football except for UNLV. Basketball makes sense in the Pac and why haven't the athletic director and president been fired yet. There is no chance the balloon of a tv revenue equal to now is ridiculous. BSU,SDSU, CSU, FSU, Gonzaga and the other schools make a mockery of the so called power conference of UNLV, NM, UTEP, Wyoming, Nevada, Air Farce. People will not tune in to watch the MWC and everyone knows it except the brain trust at UNLV and some members of the media.

It's already been reported the MWC next media deal likely to remain around 5 million.

 

[InZoneU]

The MWC offer will be like the Colonial League. We have the weakest teams in the nation in football except for UNLV. Basketball makes sense in the Pac and why haven't the athletic director and president been fired yet. There is no chance the balloon of a tv revenue equal to now is ridiculous. BSU,SDSU, CSU, FSU, Gonzaga and the other schools make a mockery of the so called power conference of UNLV, NM, UTEP, Wyoming, Nevada, Air Farce. People will not tune in to watch the MWC and everyone knows it except the brain trust at UNLV and some members of the media.

I get you. But nobody outside of the PAC and MWC footprints give a flying fck about either league. Facts are this: UNLV has an easier shot right now at a playoff bid just staying where we're at. And we got money for standing pat instead of bailing. And none of this is going to matter in 2-3 years once the inevitable split happens.

 

[oneepstein]

Bingo!

I read somewhere adding Hawaii as full member and getting them off that Spectrum deal they had would likely help keep the MWC media deal around the current 5 million. (Which considering what MWC lost if the media deal stays relatively the same that's a win for MWC). Hawaii plays a lot of late games, often the last game of the night. Never underestimate the power of the degenerate gambler demographic chasing their losses by betting the Hawaii games and tuning in.

Plus Hawaii itself is a sizeable market.

Say it again. PAC will get their 8. They'll likely get a better deal than the MWC but it won't be 12 million per with that lineup. I don't think Memphis alone gets them to much more than 8 -9 million which wouldn't be enough to lure Memphis to begin with.

I thought PAC circling back to UNLV had a .0001% chance of happening. Not sure it's going to happen but it wouldn't shock me if it did now.

Yeah… I don’t see circling back to UNLV as in the cards, but I too wouldn’t be surprised.

And yes, the PAC will get more per team, but it won’t be so much more that ANY of what they did will end up being justified.

Realistically the MW should just wait for any PAC media deal to be done and let the market adjust.

 

[Bullmastiff 1]

Yeah… I don’t see circling back to UNLV as in the cards, but I too wouldn’t be surprised.

And yes, the PAC will get more per team, but it won’t be so much more that ANY of what they did will end up being justified.

Realistically the MW should just wait for any PAC media deal to be done and let the market adjust.

Tough call. I'll be interested to see what an NIU or Toledo do for a media deal. (if anything)

I'm also not sure how much inventory Gloria wants to load up on.

I see the argument to staying small (8-9) teams. There's definitely merit to it.

But every school MWC adds is one off the table for PAC. It also drives up the price for the PAC because schools know they need them to get to 8.

AAC commissioner is 100% looking for ways now to drive up the price and keep his schools/conference intact.

 

[bcvegaspt2]

They love the Cal casino.

Fixed it for you

 

[Bullmastiff 1]

Question for everybody..If you were a media partner what lineup do you think you could get a better deal for?

This was the AAC lineup that got them 9 million per year. (Not listing entire AAC just the 'top end')


SMU
CINCY
MEMPHIS
TULANE
HOUSTON
UCF
USF

Vs

Boise
Fresno
CSU
USU
OSU
WSU
SDSU

AAC had some massive TV markets and got 9 million.

 

[RebelinWA]

Question for everybody..If you were a media partner what lineup do you think you could get a better deal for?

This was the AAC lineup that got them 9 million per year. (Not listing entire AAC just the 'top end')


SMU
CINCY
MEMPHIS
TULANE
HOUSTON
UCF
USF

Vs

Boise
Fresno
CSU
USU
OSU
WSU
SDSU

AAC had some massive TV markets and got 9 million.

No question, the AAC is worth more than the Pac.

The Pac has decent football, but they don’t command the control of the markets like the AAC schools do. Sure, BSU has all of Boise. But realistically, a better comparison to Boise for media market and competition is not UNLV, but… UTEP, 996k vs 865k(BSU). UTEP’s area is larger and growing.

Lets look at Corvalis (OSU) and Pullman (WSU). Both of those cities rival in population… Pahrump 44k vs 61k(OSU) vs 32k (WSU).

UTEP is a 3 seasons of football success away from having more market potential than Boise. The schools are roughly the same size, and have the same amount of same market saturation competition.

The only school in the Pac with legitimate p4 potential in several sports, alright academics, a decent market, and a valuable footprint is SDSU. SDSU’s brand jumped in value the moment the Chargers left town. SDSU also happens to have the third highest athletic debt of any university in the nation.

Rank	School	Outstanding Athletics Debt 2022-23
1	California	$439,363,996
2	Arizona State	$312,890,623
3	San Diego State	$308,480,551
4	Ohio State	$300,826,274
5	Illinois	$291,882,647
6	Georgia Tech	$285,200,253
7	Texas A&M	$269,163,500
8	Michigan	$250,581,000
9	Washington	$244,444,707
10	Iowa	$235,125,162

Source: https://www.sportico.com/business/c...finances-database-intercollegiate-1234646029/