Just go and look at the viewership of UNLV on ESPN and it gives a different story on a national level. UNLV had a half million more eyes on the game last year verse Michigan than Fresno State when they played Michigan. The difference between the games is Fresno State played them at the first game of the year as the 9th ranked team in the country, while UNLV played them on September 9th as the second game when they were ranked 2nd in the nation. While Michigan was definitely the bigger draw, there was far more interest in watching them play UNLV than Fresno State. UNLV v Michigan had 2.97 million views playing on CBS
Go back and look at 2023 viewership, and you will find that games that ended up on minor networks didn't get good viewership no matter what MWC teams had been involved. In the first week of last season FS1 games that involved MWC teams ranged from a high of 418K with SDSU down to 195K with Fresno State. BSU had only 247K views. In October of las year BSU and CSU played each other with 471K views on FS1. What I am saying is that none of the teams in the MWC or the PAC two really push the viewership which is most likely determined more by what network they play on than the number of followers. UNLV has always had low viewership because most of the games did not get televised or would be shown on FS1, FS2, ESPNU, or another minor network that is only trying to fill a slot.
The change from the past to the current UNLV football program is that all but one game are on Television this year, as well as the chance to be spotlighted on ESPN Friday verse Kansas. There is also the fact that you can find more stories about UNLV on a national level every week than you could find in an entire season in the past. The national and social media are doing a great job of increasing the media footprint of UNLV, and the more UNLV wins the more that footprint will grow. When was the last time prior to the last two seasons that you could find a football story that had a photograph of UNLV on the front of the story?
I think there is a big difference with Michigan this year vs last year. Michigan had a ton of buzz as NC contenders coming in, deservedly so. They lost a lot of their key players and their coach coming in. They will always be a big draw, but I account the difference between our game last year, and their game this year due to more national attension given their NC contender status.
I 100% agree that the fact that UNLV is making noise, cracking the top 25 it will draw more interest and eyeballs. Hopefully it helps locally, this still is to be seen. But I do think it will help our national numbers, at least if we keep winning and being a contender for that G5 playoff spot.
But you can't deny the ratings of our first game was bad. 192k against a team in the Big 12 a big market. Knowing that DVR number do count in Nielson ratings, that makes it worse. I don't think UNLV brought half of that number. That was also followed up with our first home game and a good time slot where less than 18k people paid for tickets, and many of those didn't show up.
Bottom line UNLV rating have underperformed given the buzz our market and the quality of play this year.
MW network games do not count for ratings, which i think is doing UNLV a favor, because I doubt they are any good.
417k between 2 MW teams team? That is really good. There is your answer why BSU and CSU were part of the top 4. Half a million people is nothing to balk at. Looking at other media numbers that is the range that many other P4 games are bringing in. And those types of viewership help justify 30+ million per school.
But the proof is in the pudding. We weren't part of the top 4. Everything points to metrics. TV execs know the metrics better than anyone. MW teams all have games on National TV and others. Those games have been picked by our TV partners because of potential viweship and revenue potential. I think is a good sign that we have more national games than ever this year. Though, we need to still get those numbers. I think we have a very good opportunity to change the narrative on UNLV viewership. I have been disappointed thus far.
Fresno game is huge. They may be better than Boise and are true MW championship contenders. We need to show up big time for this game for multiple reasons.