As we wait to see what the Pac-12 will do regarding a rebuild or merger will that name really mean that much in the future? I've been reading that the B12 is looking at selling the naming rights of the conference. Possibly to "Allstate". It could possibly happen for the right amount of money where you might have the new conference name, as mentioned in the article linked below, as the "Allstate 12 Conference". Per the article it could land the B12 an additional 30 to 50 million dollars per year. They aren't the only ones that have talked about this. The Mountain West Conference could be one of those conferences in the future to sell it's naming rights. The NYTimes has an article about G5 conferences having that discussion however I can't get behind that paywall.
Anything that will get us more money I'm all for it.

Report: Big 12 in talks with Allstate about selling conference naming rights
The Big 12 Conference is in talks with insurance company Allstate about naming rights. The deal would bring more money to schools.
www.usatoday.com
Anything that will get us more money I'm all for it.