The Henderson Pavilion, Lee's Liquor Arena, or whatever it's called must pay UNLV well to hold events there. The Rodeo is a time to schedule two tough OOC opponents in their gyms. On-campus would be best. Try to avoid neutral site.
If our team sucks, at least we will get paid some for those games. If we don't, maybe we pull out a dub.
I live relatively close to that place, and I don't want to go to a game in Henderson. To top it all off, those games are not included in season tickets. Enough of the nonsense and trying to grab every dime you can!