Meh. That was one game against 2 of the best FCS teams in the country. Also on ESPN2. Which helps A lot. It wasn't the least watched ESPN2 game all, year. There were some AAC games that did worse. For comparison A NMSU vs Liberty game on ESPN2 that started at 10:15 eastern (!) pulled 160k viewers, with Liberty being an east coast team.Same weekend.
NDSU VS South Dakota State ESPN2 175K Views.
Hawaii VS WSU 258K CW
UNM VS USU 34K TRU TV
North Texas vs Memphis 34K ESPNU
UTSA VS Memphis 147k ESPN2 (This was a week or two later)
NDSU is in a small market but they own that market.
Their FCS playoff game last year pulled over 1mil views.
Montana/Dakota markets are small but untapped by other FBS conferences. Add all four even football there is value.
All ESPNU games do poorly, It seems like they are not carried by many outlets anymore. They are consistently the the worst rated games of each week.
They were going again Georgia -Texas at the same time, which is a monumental task, but there weren't many other huge games at the same time that week.
It's good, but a little hard to extrapolate from that one, pretty high stakes game.
Interesting to see the WAZZU/OSU game had nearly 700k views. This was with OSU being bad, and WAZZU eliminated from the playoff already. They have media value.