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NIL ideas

LVRebel2000

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Jun 30, 2011
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Just saw this on Twitter, and it's a pretty good way to generate money for NIL payments. This particular one is a high end bourbon raffle. They're selling 3000 tickets at $50 a piece, which give you a chance to win some allocated bourbons. If they sell all of the tickets, they'll bring in $150,000 for NIL money. Obviously, the prizes aren't worth anywhere close to 150k, maybe 10-20k or so, so there's a lot of upside to doing this. Plus, the price is low enough for most people to get involved in, with a chance to win some good stuff.



What do you guys think? Is there anyone doing this sort of stuff at UNLV? Seems like a much better option that just selling shirts and sweatshirts with a players image on them.
 
In Vegas, you could do this similarly with alcohol, like they're doing. You could also do it with hotel and resort packages, experiences, etc. Plus, because it's Vegas, it seems like you'd get plenty of out of town people interested in buying the raffle tickets at the chance to win some cool Vegas prizes.
 
I'd think that UNLV could work with the Raiders and the Golden Knights and put together some cool meet and greet, autograph, or similar sessions too. Attend a game, hang with a couple players, tour the facilities, go on the field/ice at some point.
 
Really good article showing how far behind we are. It shows the three general types of NIL collectives and discusses how some other programs are already organized.

 
Really good article showing how far behind we are. It shows the three general types of NIL collectives and discusses how some other programs are already organized.

Is there anyone at UNLV that is putting this stuff together? Does it have to be totally separate from the school itself? Even if it does, it seems like the school could work with some individuals to be the drivers behind this. If we want to be competitive nationally, we're going to need to step it up and be creative with how we raise money.

Not everyone wants to just send a check. But if it's more like a raffle where people could win something of value, it seems like it would be more appealing to people.
 
One problem is UNLV always moves soooooo slow. Another is they have zero ingenuity, they have to latch onto somebody else’s ideas. Which, if it’s a good idea, no problem, but move quickly. The lack of urgency about everything at UNLV blows my mind. They act like they’re playing with house money with everything.
 
One problem is UNLV always moves soooooo slow. Another is they have zero ingenuity, they have to latch onto somebody else’s ideas. Which, if it’s a good idea, no problem, but move quickly. The lack of urgency about everything at UNLV blows my mind. They act like they’re playing with house money with everything.
They should just look around at some of the best ideas around the country and replicate them. Don't have to come up with anything too crazy. But yeah...get a move on
 
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Is there anyone at UNLV that is putting this stuff together? Does it have to be totally separate from the school itself? Even if it does, it seems like the school could work with some individuals to be the drivers behind this. If we want to be competitive nationally, we're going to need to step it up and be creative with how we raise money.

Not everyone wants to just send a check. But if it's more like a raffle where people could win something of value, it seems like it would be more appealing to people.
1. Does it have to be totally separate from the school itself?

Yes.

2. Even if it does, it seems like the school could work with some individuals to be the drivers behind this.

Agree. The President and the AD need to be cultivating local business leaders to grow an ongoing NIL program. Perhaps, however, this has been ongoing and unsuccessful.

3. Not everyone wants to just send a check. But if it's more like a raffle where people could win something of value, it seems like it would be more appealing to people.

Anything could be helpful, but it needs to be ongoing and organized to get success.
 
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One problem is UNLV always moves soooooo slow. Another is they have zero ingenuity, they have to latch onto somebody else’s ideas. Which, if it’s a good idea, no problem, but move quickly. The lack of urgency about everything at UNLV blows my mind. They act like they’re playing with house money with everything.
We need one respected and dynamic community leader willing to invest a huge amount of personal effort to get a program going and continue it every year. I'm not sure that person exists.
 
We need one respected and dynamic community leader willing to invest a huge amount of personal effort to get a program going and continue it every year. I'm not sure that person exists.
I'm not sure that he'd be interested in it, but what if a guy like Lon Kruger was the face of a group of people working together to spearhead this?

Also, I don't know that I agree that it would have to be a dynamic community leader. It just depends on the style of NIL fundraising that they're going for. In my original post, all they did was put together a big package of alcohol and raffle it off. For something like that, you just have to get the alcohol, which would have an up front cost, then put together all of the terms and conditions, then set up the raffle. Profit.

Maybe in the scenario above, you could even partner with Lees, Khourys, Southern NV Wine & Spirits, or whoever else locally, to get the products at a good price, then put their name all over the raffle, resulting in good advertising for them. It doesn't seem like it would be that hard. And if you could raise 100k, just by doing a single raffle like that, wouldn't it be worth it?
 
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I'm not sure that he'd be interested in it, but what if a guy like Lon Kruger was the face of a group of people working together to spearhead this?

Also, I don't know that I agree that it would have to be a dynamic community leader. It just depends on the style of NIL fundraising that they're going for. In my original post, all they did was put together a big package of alcohol and raffle it off. For something like that, you just have to get the alcohol, which would have an up front cost, then put together all of the terms and conditions, then set up the raffle. Profit.

Maybe in the scenario above, you could even partner with Lees, Khourys, Southern NV Wine & Spirits, or whoever else locally, to get the products at a good price, then put there name all over the raffle, resulting in good advertising for them. It doesn't seem like it would be that hard. And if you could raise 100k, just by doing a single raffle like that, wouldn't it be worth it?
Lon Kruger. He is the type of person we need. Someone who can call or text a business leader or wealthy supporter and not be immediately rejected or ignored.
 
These guys need to get creative. For example, how much did it cost to establish and run Findlay Prep per year? The same $$$$ could be utilized using the likeness of UNLV players in car commercials and that would be a tax deduction and business expense for the dealership. This is not that hard!
 
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They should create a new position and offer it to him. He will get his foot in any local door.

You need a Sig Rogich type. Not a coach. Some one well connected to the business community.
In the mean time, while trying to figure out the big picture and face of it, they should be working behind the scenes on the simple things that they can do. Maybe they are, but the only thing I've seen personally is that website selling shirts, etc.
 
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As a fan base, we have to keep in mind the amount of $$ a NIL cooperative needs to bring in annually.

Taking $ 50,000 per player as a baseline. ( feel free to quibble with this number i.e more or less per player - add womens BB etc) The cost for 85 football and 13 basketball players would be $ 4.9 Million.

IMO, that is doable for one year. But it's a huge hurdle year after year after year.

For many of the programs, the $$ makes sense in that community. Bringing in an additional 20,000 fans a week for 6 football games and an additional 3 thousand fans for 15 basketball games is a huge economic impact in a smaller college city. If each person spent $ 20 between gas, food, parking etc. that gets you back the vast majority of your NIL.

But for us, that number of people is not really a mover on the economy. In fact it can be argued it takes AWAY from gambling - the town's bread and butter.

I'm convinced the only way this works in Las Vegas is to get one or a few wealthy donors to start a program and fund the majority of it. Let's say four wealthy donors put up $ 1.5 million each and the town rest of the fan base could contribute what they could. That's $ 6 mill+ and should do the job. (keep money back for a coach) But without the big donors, it's just not going to work. Even if we could get folks to average $ 200 a year to NIL it would need 25000 fans to add up. IMO, we'd be lucky to get 1/5 of that.
 
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As a fan base, we have to keep in mind the amount of $$ a NIL cooperative needs to bring in annually.

Taking $ 50,000 per player as a baseline. ( feel free to quibble with this number i.e more or less per player - add womens BB etc) The cost for 85 football and 13 basketball players would be $ 4.9 Million.

IMO, that is doable for one year. But it's a huge hurdle year after year after year.

For many of the programs, the $$ makes sense in that community. Bringing in an additional 20,000 fans a week for 6 football games and an additional 3 thousand fans for 15 basketball games is a huge economic impact in a smaller college city. If each person spent $ 20 between gas, food, parking etc. that gets you back the vast majority of your NIL.

But for us, that number of people is not really a mover on the economy. In fact it can be argued it takes AWAY from gambling - the town's bread and butter.

I'm convinced the only way this works in Las Vegas is to get one or a few wealthy donors to start a program and fund the majority of it. Let's say four wealthy donors put up $ 1.5 million each and the town rest of the fan base could contribute what they could. That's $ 6 mill+ and should do the job. (keep money back for a coach) But without the big donors, it's just not going to work. Even if we could get folks to average $ 200 a year to NIL it would need 25000 fans to add up. IMO, we'd be lucky to get 1/5 of that.
Let's just talk mens basketball. We don't need 13 top players, nor would we be able to get that many. So maybe we need 7-8 NIL guys, and some other role players. I have no idea how accurate this website is, but it shows the estimated NIL valuations for the top 100 guys.


As discussed in the past, if UNLV puts a really strong basketball team on the court, we'll easily sell another 5-6k seats per game. Even at an extra $50 per person per game, over the course of 18 home games, that results in an extra 5 million dollars per year for the school.

So as you (@WarthogRebel) said, even with 10 players getting 50k per year, the cost would be around 500k per year, and the benefit could be 10x that. Seems like a good investment to me.
 
As a fan base, we have to keep in mind the amount of $$ a NIL cooperative needs to bring in annually.

Taking $ 50,000 per player as a baseline. ( feel free to quibble with this number i.e more or less per player - add womens BB etc) The cost for 85 football and 13 basketball players would be $ 4.9 Million.

IMO, that is doable for one year. But it's a huge hurdle year after year after year.

For many of the programs, the $$ makes sense in that community. Bringing in an additional 20,000 fans a week for 6 football games and an additional 3 thousand fans for 15 basketball games is a huge economic impact in a smaller college city. If each person spent $ 20 between gas, food, parking etc. that gets you back the vast majority of your NIL.

But for us, that number of people is not really a mover on the economy. In fact it can be argued it takes AWAY from gambling - the town's bread and butter.

I'm convinced the only way this works in Las Vegas is to get one or a few wealthy donors to start a program and fund the majority of it. Let's say four wealthy donors put up $ 1.5 million each and the town rest of the fan base could contribute what they could. That's $ 6 mill+ and should do the job. (keep money back for a coach) But without the big donors, it's just not going to work. Even if we could get folks to average $ 200 a year to NIL it would need 25000 fans to add up. IMO, we'd be lucky to get 1/5 of that.
Yup. And big donors want a say in how things work which is how we got ourselves into this mess to begin with...

Aside from that, the money from the "casinos" just won't be there really ever and we need to move away from that as a fan base hoping they'll swoop in with cash and save us.. I just dont see an incentive beyond the marketing they already do to step in... it's too bad there's not some Vegas based company stacked with UNLV grads that are looking for the marketing opportunities other than "selling cars" or local signing events...
 
Let's just talk mens basketball. We don't need 13 top players, nor would we be able to get that many. So maybe we need 7-8 NIL guys, and some other role players. I have no idea how accurate this website is, but it shows the estimated NIL valuations for the top 100 guys.

Are those numbers thrown out there by the players themselves? Seems insanely high for someone who hasn't played a minute of NCAA basketball.

Wonder how pissed off a better sophomore, junior, or senior might be.

I do not like it one bit, but whatever, we've been irrelevant since Rice left.
 
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Are those numbers thrown out there by the players themselves? Seems insanely high for someone who hasn't played a minute of NCAA basketball.

Wonder how pissed off a better sophomore, junior, or senior might be.

I do not like it one bit, but whatever, we've been irrelevant since Rice left.
No idea where they came up with those numbers from. Unfortunately, it's making college sports into professional sports. I don't like it either, but if we're going to attempt to be nationally relevant again, we need to be playing the game as well as we can.
 
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