Interesting data - albeit this is only one year's worth. Didn't I read where Liberty would have been the G5 CFP representative had the 12-team setup been in place in 2023? With an average TV viewership of 21,000? 4th worst in the country and well below any of the MW.
Aside from surprising CSU (thanks to their rivalry game with Colorado), the MW's numbers are pedestrian, but not THAT horrible. Well OK Nevada and Utah State were horrible. But 5 MW teams, including UNLV, drew more than ACC-bound SMU. And CSU drew (way) more than 4 of the Pac-12 traitors and by my count 16 other P4 teams. OSU was a surprising 1.74M and WSU was 1.08M.
Looking at 2014 schedules: uw, Stanford, Oregon, Cal (and WSU and OSU) all play Big Sky teams. You guys play Utah Tech from the all over hell FCS conference. The Pac-12 traitors out West also play multiple MW teams as usual. Oregon-BSU, Cal-SDSU, UCLA-Hawaii and Fresno, Stanford-SJSU, FUSC-Utah State.
So who the hell cares and what's the point? Well, in my seemingly fleeting desire for the reverse merger, and after we wash the bitterness out of our mouths, it would make sense for all involved if the traitors replaced their Big Sky games with more PacWest (we'll call it that for this discussion) games. More fan interest and SOS for the traitors, better paydays for the PacWest teams and better SOS. Everybody wins.
There's more but I'll stop here for now.