The brothers now have a few billion dollars in their pocket. The timing of this sale process, from the very beginning is very coincidental, and I don't believe in coincidence. Over:2000 times return on investment, not bad.
http://espn.go.com/mma/story/_/id/16970360/ufc-expected-sell-unprecedented-4-billion
http://espn.go.com/mma/story/_/id/16970360/ufc-expected-sell-unprecedented-4-billion
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