My perspective on possible Texas schools from living here 20 years.
Sam Houston/Texas State. Very similar. Tx State is about an hour outside of Austin which is blowing up these days. Sam is about 90 min from Houston. They both actually have a decent amount of alumni in big markets. Their biggest fans are in their respective towns which are small. These second and third tier TX schools and students typically are bigger fans of TX schools that they group up with. Like UT and A&M. So much that even current student may try to get into UT games or A&M games over their own school. I have seen this before.
So adjacent to big markets with a so-so share. Their fans are usually fans of other schools over their own. They are also relatively new to FBS. If they get big, they get some decent crowds. So some potential.
UTEP is different. It it is the best market in isolation by far. They are out on their own a bit more in terms of TX so they have fewer fans that are bigger fans of other schools. They obvisously have stunk it up the past few years. But they do have a cool stadium built into a mountain with decent capacity and have had a pretty good bowl attached to them ( The Sun Bowl), but honestly I don't know if that still exists TBH.
In terms of Market share UTEP is probably number 1, but the other 2 might have better potential? UTEP is close to New Mexico so they make more geographical sense.
Sam Houston/Texas State. Very similar. Tx State is about an hour outside of Austin which is blowing up these days. Sam is about 90 min from Houston. They both actually have a decent amount of alumni in big markets. Their biggest fans are in their respective towns which are small. These second and third tier TX schools and students typically are bigger fans of TX schools that they group up with. Like UT and A&M. So much that even current student may try to get into UT games or A&M games over their own school. I have seen this before.
So adjacent to big markets with a so-so share. Their fans are usually fans of other schools over their own. They are also relatively new to FBS. If they get big, they get some decent crowds. So some potential.
UTEP is different. It it is the best market in isolation by far. They are out on their own a bit more in terms of TX so they have fewer fans that are bigger fans of other schools. They obvisously have stunk it up the past few years. But they do have a cool stadium built into a mountain with decent capacity and have had a pretty good bowl attached to them ( The Sun Bowl), but honestly I don't know if that still exists TBH.
In terms of Market share UTEP is probably number 1, but the other 2 might have better potential? UTEP is close to New Mexico so they make more geographical sense.