the UNR game will always have importance to the fans and the players. Hopefully they will keep it as the last game of the season, as it should be. It will always have importance, a mini bowl game of sorts, with the most expensive rivalry in college football. It will still be a big game to get up for even on down years, and it could be the deciding game in a bowl berth, hopefully division championship in future years.
All that being said, bowl game matters more. Just for the simple fact it means a winning season (or at least .500)