Plenty of empty seats. Increasing ticket cost by 25+%, not too mention raising parking rates, nearly doubling total costs to "punish" the faithful is the wrong way of going. It stings to see that kind of hike given the sparcity of the arena.
Parking creates a barrier fo many fans, they need to make it as easy as possible to get people in the building. Create an atmosphere, get concessions, and give them a fun experience to come back to.
Now I get it, they moved into the fancy new building, and they did ticket holders a favor by keeping Sam Boyd prices for that opening year. I don't know the economics of running that building. But to me getting more in the building is the way to go. I remember reading that the average fan spent $30 per game in concessions at Sam Boyd 10 years ago. I would imagin that number would be much larger these days.